美国女装零售商2017年第三季度销售额为9.48亿美元

Ascena Retail Q3 2017 gross margin falls to $948 million

Ascena Retail Group's gross margin on a GAAP basis for the third quarter of fiscal year 2017 has decreased to $948 million, or 60.6 per cent of sales, compared to $1,017 million or 60.9 per cent of sales in the third quarter of fiscal 2016. Gross margin, in terms of dollars, decreased primarily as a result of the decline in comparable sales.

Net sales on a GAAP basis for the third quarter of 2017 were $1.565 billion compared to $1.669 billion in the year-ago period. The decrease in sales reflected the impact of the 8 per cent comparable sales decline. The company's overall comparable sales decline was caused by store traffic.

"We continue to move aggressively to navigate our current environment. As a result of a $300 million, multi-year technology and infrastructure investment cycle, we have developed a highly efficient supply chain and foundational omni-channel platform that will enable us to respond to the fundamental changes in consumer behavior that are disrupting our industry. We have amplified our development of cost efficiencies, and recently increased the cost takeout target of our Change for Growth transformation programme to a range of $250 to $300 million by fiscal 2019.

"In addition to a highly efficient cost structure, today’s hyper-competitive environment requires meaningful differentiation and deep customer connectivity, and we must improve execution across our portfolio. We are focused on delivering unique, compelling fashion, maintaining highly relevant brands, and providing an outstanding experience for our customers. At the brand level, our teams are driving initiatives to increase customer engagement, including clienteling programmes and unique in-store events. At the enterprise level, we are working aggressively to accelerate our product development cycle and to elevate our digital capabilities through implementation of new customer experience management tools," added Jaffe. (RR)

译文如下：

美国女装零售商2017年第三季度销售额为9.48亿美元

按公认会计准则计算，2017财年第三财季美国零售集团Ascena Retail毛利率已降至9.48亿美元，占销售额的60.6%，而2016财年第三季度的销售额为1.17亿美元，占销售额的60.9%。以美元计算的毛利润率下跌主要是由于可比销售额下降所导致。

按美国公认会计准则计算，2017年第三季度的净销售额为1.565亿美元，而去年同期为1.669亿美元。销售额的下降受到8%的可比销售额下降的影响。该公司的整体可比销售额下降是由店面人流量引起的。

该集团首席执行官David Jaffe说，“我们将继续采取积极的行动，以适应当前环境的变化。我们投入3亿美元开发了一个高效的供应链和基本的全方位渠道平台，使我们能够应对消费者行为的根本变化。我们已经扩大了成本效率的发展，并在2019年之前将我们的“增长转型计划”的成本转移目标提高到250到300亿美元。”

Jaffe补充道，“除了高效的成本结构之外，当今竞争激烈的环境需要进行差异化转变，我们必须提高我们投资组合的执行能力。我们专注于提供独特的、引人注目的时尚产品，为我们的客户提供卓越的体验。在品牌层面，我们的团队正在推动提升客户参与度的举措，包括客户端项目和独特的店内活动。在企业层面，我们正在积极地加速我们的产品开发周期，并通过实施新的客户体验管理工具来提升我们的数字能力。”

(编译：杨朝霞)