澳洲服装商Oroton瞄准亚洲及网上市场

Australia’s Oroton eyes Asia, online market for growth
Oroton Group, an Australian fashion accessories and apparel firm, is eyeing Asian and online markets for expansion and growth, while continuing to review acquisition prospects at home front.
Rose Lane, Chairman of the listed company, said Oroton Group has undertaken to unveil four outlets per year in Hong Kong, Singapore and Malaysia.
Lane stated that presently the company’s first Asian outlet has not even completed one year of its operation. Hence, international retail trade would not form a substantial part of its business for many years, but it is a stimulating part of the company’s operations.
Meanwhile, he said the company would continue assessing prospective strategic acquisition opportunities within Australia itself.
Oroton Group CEO Sally Macdonald said trading situation in apparel market is generally weak and competition continues to grow.

However, the company is meeting robust sales growth online, she added.
The firm continues to search newer options to earn itself recognition in the market and to add new customers, both domestic as well as international, to its clientele, she said.
She revealed that their multi-channel model across factory outlets, wholesale, concession stoes, full-price stores, social media sites like Facebook and now varied languages and several countries, provides Oroton with a wider market access and also adaptability to rapidly respond to external changes.
附译文如下：

澳洲服装商Oroton瞄准亚洲及网上市场
Oroton集团，一家澳洲时尚服装与配饰公司，正瞄准亚洲与网络市场进行扩张。
Oroton 集团主席Rose Lane称，公司已经开始在香港、新加坡及马来西亚开设四个网点。
Lane说，目前公司第一家亚洲网点在开始操作一年后还未完成。因此，国际零售贸易在许多年间并不会成为一个实质的部分，但它会促进公司的运营。
同时他指出，公司将继续在澳洲本身评估战略收购的前景。
集团CEO Sally Macdonald称，服装市场贸易形势不好，竞争加剧。但是，公司遇到很多网上销售的强劲增长机会。
公司将继续寻找在市场中获得信誉的新的机会，开发国内外新客户。
她指出，她们的销售模式是多渠道的，包括不同国家不同语言的工厂折扣店、批发、特营店、全价店、媒体网站（如Facebook），这给Oroton提供了一个更广阔的市场和应对外部变化的可能性。