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本网编译:环保的服装品牌 未来的衣橱冠军

来源:中国绸都网 | 作者:陈文婷 | 时间:2009-11-06 12:44:20 | 订阅《东方纺织》周刊
Eco-Friendly Clothing Brand Champions Future Of Closet Basics
PLAYBACK is a new, sustainable clothing brand that makes all their men and women's clothing better by using recycled materials. PLAYBACK is piloting the future of the environmentally conscious fashion scene with a unique manufacturing system and patent-pending fabric, all of which makes their products better than organic clothing. PLAYBACK's mission is to dissolve the uncomfortable, expensive, cardboard-look of past 'green' clothing, and replace it with a hip new twist of quality, style and color.

New York, NY (PRWEB) -- A new sustainable clothing company that makes t-shirts and sweatshirts from recycled materials is transforming the world of eco-friendly apparel with their own patent-pending process. PLAYBACK is on a mission to dissolve the uncomfortable, expensive, cardboard-look of organic clothing and past sustainable apparel, and replace it with a hip new twist of quality, style and color. In creating their own fabrics by recycling cotton scraps and plastic bottles, PLAYBACK is revolutionizing the look, feel and standards of 'green' apparel forever.

Adam Siskind, CEO of PLAYBACK, founded the company after being inspired by Al Gore's documentary "An Inconvenient Truth." His brand openly examines its entire manufacturing process, rather than just slapping an 'organic clothing' label on the products. Siskind had two students from Yale University's graduate program in Environmental Studies conduct an independent Life Cycle Analysis (LCA) on PLAYBACK apparel, which concluded that, when compared with a conventionally made sweatshirt, PLAYBACK products were more sustainable in 23 out of 25 environmental categories.

"No one else on the market is creating sustainable apparel that is completely open and honest about its practices," Siskind said. "We're giving the consumer a high quality garment that looks, feels, and lasts longer than traditional basics. What I envision for PLAYBACK is to become every person's favorite T-shirt and hoodie brand and with the steps we've taken thus far I think we're on our way."

PLAYBACK achieved such profound results with the LCA by using the preexisting color of the original recycled materials to color the yarn, which eliminates the use of chemical dyes, one of the most harmful aspects of clothing production. PLAYBACK is also reducing landfill waste and doing away with the need for extra cotton growth, which means massive amounts of land and water are saved. Brands like American Apparel and Hanes have been making clothing basics for years, but PLAYBACK's process introduces a never-before-seen twist to eco-friendly men and women's closet staples.

What is most astonishing about PLAYBACK's process is that it creates products that look better because they are made from recycled materials. "Beer Bottle Brown," "Soda Bottle Green" and "Water Cooler Blue" T-shirts have a mysterious opaque glow, evidence of their past life as plastic bottles. PLAYBACK sweatshirts and recycled cotton T-shirts are woven from recycled yarn into unique heathers and mélanges making for a new style statement to both the 'eco' and traditional apparel scene.

No other fashion brand is making a statement like PLAYBACK right now, and everyday citizens and celebrities alike are recognizing it. Stars like Adrian Granier, Chase Crawford, Penn Badgley and the cast of Gossip Girl are fans of PLAYBACK apparel. Some of the biggest names in music are also jumping on board. Bon Jovi, U2, Wilco, Dave Matthews Band and Phish have signed up to use PLAYBACK blanks for their merchandise made from recycled materials.

PLAYBACK is leading the 'green' clothing industry to places it has never been before. The exclusive look of the products mixed with the brand's goal to keep the environment intact is the wave of the future; the future is now.

环保的服装品牌 未来的衣橱冠军
PLAYBACK是一个新的,可持续发展的服装品牌,他们致力于让他们的采用再生面料制成的服装得到受众的普遍好评,不管是男人还是女人。PLAYBACK运用独特的生产工艺和正在申请专利的,优于有机面料的织物来紧跟未来时尚界推崇的环保意识。 PLAYBACK的使命是将那些不舒适的,价格昂贵的,与过去崇尚的‘绿色,环保’不相符合的服装全部卸掉,取而代之的是新的质量,款式和颜色。
纽约(商业电讯)——一家运用再生材料生产T恤衫和运动衫的新型可持续发展的服装公司正运用目前在申请的专利来制造服装。PLAYBACK的使命是将那些不舒适的,价格昂贵的,与过去崇尚的‘绿色,环保’不相符合的服装全部卸掉,取而代之的是新的质量,款式和颜色。 PLAYBACK将棉花废料和塑料瓶回收后制成服装面料,这一手段改变了以往‘绿色’服装规定的外观,手感和标准。
亚当西斯金德,PLAYBACK公司的总裁,他创办公司的灵感来源于戈尔的纪录片“难以忽视的真相”。他的公司公开检查了整个生产过程,而不是仅仅在服装上贴上一个‘有机服装’的标签。斯金德有2个来自耶鲁大学环境工程专业的学生对PLAYBACK进行生命周期分析后得出与常规的运动衫相比,PLAYBACK的产品有更加优越的可持续发展的要求,他满足25项环境类别中的23项。
“市场上没有任何一个公司如我们一样能够完全的公开而诚实的建立一个可持续发展的服装。” 斯金德说,“我们给消费者提供一个高质量的服装,它具有优于传统服装的外观,手感和更长的持续性。” PLAYBACK的设想是成为人们最受欢迎的T恤衫和夹克的品牌,从我们开创以来,我们一直在朝着这个目标努力。
PLAYBACK将预先有颜色的再生材料纺成纱,然后给纱线染色,创造了如此优秀的成果,从而消除了化学染料的使用。服装生产中的对生命周期最有害的一个方面就是使用化学燃料。PLAYBACK也减少填埋垃圾及棉花消费的额外增长,这意味着土地和水资源的大量需求得以保护。美国服装和Hanes品牌已经在服装市场享誉多年了,但PLAYBACK引入了一种从未见过环保措施,是男性和女性衣橱里的必需品。
PLAYBACK的产品让人们最吃惊的是生产出来的产品看起来更美观,因为他们是用再生材料制成的。T恤衫带有一个神秘的不透明的感觉,如“啤酒瓶似的褐色”,“苏打瓶那样的绿色”,“水冷却器一般的蓝”,他们是塑料瓶怀念过去生命的证据。PLAYBACK运动衫和回收棉T恤衫采用回收纱线,独特的编织手法,以及无论对生态或是传统服装都称得上新型的混杂式样织造而成的。
没有任何时装品牌能够像目前的PLAYBACK声明的那样,而每天普通百姓和名人巨星都能意识到它的存在。如阿德里安格拉涅尔,大通克劳福德,宾州巴特莉与绯闻女孩中的巨星都是PLAYBACK服装的fans。音乐界的一些大腕也加入到PLAYBACK的阵营中。邦乔维,U2乐队,试点,Wilco,戴夫马修斯乐队和钓鱼已经签署了一个协议,为他们的再生材料制成的服装加贴PLAYBACK标签。
PLAYBACK一直引领'绿色'服装行业,向着它从未达到的高度努力。产品独特的外表与品牌的目标相结合,确保与该品牌的目标混合,环保是未来的潮流,而现在就是未来。

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