本网编译：零售商需要有多元化的产品组合

With growing competition and diversifying markets in the volatile clothing and fashion world, companies are looking at gaining market share by increasing product diversity in apparel. It becomes difficult to manage the product with respect to time and cost.



Additionally, global outsourcing makes the Apparel Supply Chain even more complicated. It is necessary to get the right product at the right place and at the right price. Hence, focusing on the impact of product diversification on the operational structure of the Apparel Supply Chain becomes important.

A right product mix also requires an increased number of lots at various stages of production. This multiplicity in manufacturing batches complicates the nature of operation in terms of; loss of productivity, value loss, difficulty in assortment planning, and poor asset management.

A high degree of variability is present in the retail segment due to the changing fashion scene and the short season windows. Product lines multiply with the introduction of new segments every season.

Retailers need to manage this diversified product line through different stages like product development, outsourcing apparel, sample approval, production, distribution and merchandising, etc., across vast geographical distances.

随着竞争的加剧，服装市场开始朝向越来越多元化的方向发展，零售商们开始通过增加服装产品多样化来抢占市场份额，它变得很难管理产品所需的时间和花费的成本。
此外，全球外包使得服装供应链更加复杂。人们购买正确的服装需要正确的价格和正确的场合。产品多样化的服装供应链业务因此而变得相当重要。
一个正确的产品组合还需要很多其他产品的组合，这在制造业中相当复杂，需要分批次多元化的运作，生产力的损失，价值损失，分类规划困难，以及资产管理等等。
高档产品目前在零售领域开始流行，由于不断变化的时尚界以及短暂的流行期，多样的产品和每个季度的流行元素就汇聚其中。
零售商需要通过同类产品的不同发展阶段来管理多元化的产品，如外包服装，样品批准，生产，流通和销售等。